Hints & Tips
Hints & Tips
Every event is different and every proclamation is different. It can take me anything from an hour or so, to a day or so to compose a proclamation that best suits your event. Writing a proclamation is a skilled task and, no matter how good your copywriter is, writing a proclamation is most definitely best left to me.

Here are some basic guidelines that I take into account when writing a bespoke proclamation:

  • The word count should not exceed 140.
  • The content should contain some reference to the event's history/background.
  • The content should, if possible, contain an element of humour, but NOT an "in joke" that may only relate to a few people.
  • Careful attention is given to the choice of words. Alliteration and rhyme help people to understand and remember the proclamation.
  • Careful and correct phrasing is a must. Proclamations written by corporate copywriters tend to be replete with the company's "buzz words", so that only company personal will understand. The use of "buzz words" is not prohibited but should be kept to a minimum.

Things anyone who hires my services need to be aware of:

  • All proclamations start with the ringing of my bell. It is heavy and, whilst I do check the space around me before I start, there should be a 2 metre "exclusion zone" around where I am to stand.
  • The audience will definitely hear me, but they also need to see me, so please ensure that there is a clear access route to where I shall be delivering the proclamation.
  • If I am to open your event with a proclamation, and the the Mayor or other dignitary is to make a speech, I will introduce the speaker at the close of my proclamation. You will need to provide me with the speaker's details, salutation etc prior to the event.

Things to avoid
A proclamation will NOT consist of lists of names, financial data, product lines and the like. This is better done by someone else, perhaps as part of a speech.
A proclamation will NOT consist of advertising copy. I am happy incorporate the essence of such copy into the proclamation. Advertising copy is best left for newspapers, magazines and the like.
Do NOT leave organisation to the last minute. This does not work! Remember the 5 "Ps" - Prior Preparation Prevents Poor Performance!

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